In today’s omni-channel retail world, consumers are in control. They have embraced social media, online search and mobile apps—giving them instant access to product information to make buying decisions.
A customer’s journey starts with easy-to-find products that contain accurate – and complete – information. He or she weighs the delivery methods against on-hand inventory across channels and expects flexibility in either pick-up or delivery options. Once the product enters the home, consumers continue to expect access to extended and trusted product information. Consumers also expects to be able to easily return or exchange products purchased in store or online.