Millions of people need to know with certainty what’s in the products they buy and where they come from. This is especially critical for people who suffer from food allergies or live with dietary restrictions.
The issue of improving the quality of product data transcends business-to-business into business-to-consumer interactions. Assuring the transfer of one source of accurate and complete product data from the point-of-manufacture all the way to the consumer is a concern for everybody.
Reliable information, accessible for all, means greater speed-to-market, improved trading partner relationships and overall brand loyalty.