Focus area
Safety
From a product’s source to the store shelf, consumer safety is critical—and the key is the ability to track and trace products, like strawberry jam, up-and-down the supply chain. Just one crisis can have a major impact on a brand, a company, even an entire retail sector.
Quicker recalls and the ability to manage stringent food regulations—while ensuring a consistently safe product—boost consumer loyalty.
Additional reading
Campina Traceability Implementation
Case study
GS1 helped an international dairy company implement an efficient traceability system which helped the company comply with European Food Safety legislation, save 276,000€ by reducing re-packing and re-labeling, and cut product track & trace time by more than 75%.
The Need For Global Standards and Solutions To Combat counterfeiting
Whitepaper
GS1 is the only global not-for-profit organisation assigned the ISO trusted role of issuing unique object Identifiers, thereby providing customs and other market surveillance authorities the ability to authenticate products and reduce the risk of counterfeits.