Consumers expect to be able to purchase and receive goods in a seamless and streamlined way. GS1 standards make it easy for people to discover and purchase products wherever they are.
By building on existing investments in GS1 standards, the retail industry can meet the product information needs of the new tech-savvy, omni-channel consumer.
Greater consumer-facing inventory visibility is key. If a consumer cannot find the right product online it’s a digital out-of-stock—
the equivalent of an empty shelf in store.
The combination of unique product identification (GTIN) and Electronic Product Code-based radio frequency identification (EPC/RFID) can deliver near real-time inventory visibility as well as inventory accuracy approaching 95%.