Better search results for consumers to find the products and information they need. GS1 standards help manufacturers and retailers raise the visibility of their products in online searches.
Improved, accurate online product information builds trust and helps consumers with their purchase decisions. GS1 standards allow brand-owners to share product information via consumer-facing mobile devices and websites, which ultimately drive sales.
GS1 standards can enhance consumer confidence related to counterfeit products, particularly luxury items.