CONSUMER
Delivering a seamless shopping experience
For today’s consumer there is only one true retail channel – the one that brings their product home. Simply stated: consumers are creating their own personal supply chains and GS1 Standards can provide a consistent experience every time.
A customer’s journey starts with easy-to-find products that contain accurate – and complete – information. He or she weighs the delivery methods against on-hand inventory across channels and expects flexibility in either pick-up or delivery options. Once the product enters the home, consumers continue to expect access to extended and trusted product information – from recipes and instructions to returns and recalls – even for products and brands they are loyal to.
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