Perception Research data from the GS1 Annual Report 15/16 showed that 53% of smartphone owners use their devices to compare prices, 49% to read customer reviews, 48% to search for product information and 37% to get product information from a manufacturer’s site.
Although 68% of online returns were shipped back to the retailer, 60% of shoppers prefer to return items to a physical store when given a choice. The reason for the difference may be based on the efficiency of the online return process. What used to be an intrusive process is now flawless among many of the best retailers, according to a 2016 UPS study.